Congratulations to the FireEye marketing department, who received the ROI Award at the 10th annual SiriusDecisions Summit at the Gaylord Opryland Resort in Nashville, Tenn. Over the past three years, FireEye has grown from 100 to more than 2,500 employees, launched a wildly successful public offering and doubled year-over-year sales every quarter. To handle this level of growth, the company’s marketing team had to evolve from a reactive organizer of disjointed activities to a proactive, powerful demand creation engine.
FireEye marketing received the dramatic lead-to-revenue transformation award for its strong processes, solid technological infrastructure and deep analytics. The award came after Holly Rollo, vice president of corporate marketing, and Linlin Li, director of marketing operations presented to a packed room of 2,500 senior level marketing, sales and product leaders. Called “Built to Scale: How FireEye Transformed Marketing,” the story they shared really resonated with the audience and demonstrated the path to intelligent growth through innovation, deep analytics, scalability and agility.